1. Data Controller
The data controller of this site is Alux Homes, owned by Alicia Guerrero, with registered address at Avda del Golf, La Alcaidesa, 11360, Cádiz, Spain. If you have any questions regarding this privacy policy or the processing of your personal data, you can contact us at: alicia@aluxhomes.com.
2. What personal data we collect and why we collect it
We collect various types of personal data which may include:
- Information you provide directly: name, email address, telephone number, postal address, and any other data you send through forms or via direct communication.
- Technical and usage information: IP address, browser type, operating system, pages you visit, time of visit, referring URL, and other analytics data.
- Cookies and tracking technologies: We use cookies (and similar technologies) to improve user experience, understand how you use our website, and provide customized content. See our Cookies Policy for more details.
Purpose of processing may include:
- To respond to your inquiries and/or provide services requested by you.
- To send you administrative information, updates, marketing communications (if you consent).
- To analyze, improve and maintain the site’s functionality, performance, and user experience.
- For legal compliance, fraud detection, and security.
3. Legal basis for processing
Under the General Data Protection Regulation (GDPR) and applicable Spanish data protection laws, we process your personal data only when we have a legal basis, such as:
- Your consent (for example, for marketing communications or non-essential cookies).
- The necessity to fulfil a contract or provide a service you requested.
- Compliance with legal obligations.
- Our legitimate interests (provided they do not override your rights), such as optimizing the website, ensuring security, preventing fraud.
4. How long we keep your data
We retain your personal data only for as long as necessary for the purposes for which the data was collected, and to comply with applicable legal obligations. Once the data is no longer needed, we will securely delete or anonymize it.
5. Sharing your data
We do not sell your personal data. We may share your data with:
- Service providers who perform services on our behalf (e.g. hosting, IT services, customer service, analytics).
- Legal authorities if required by law or in response to lawful requests.
6. Your rights
Under the GDPR and Spanish law, you have the following rights with respect to your personal data:
- Right to access your data.
- Right to correct inaccurate or incomplete data.
- Right to erasure (“right to be forgotten”) under certain circumstances.
- Right to restrict processing.
- Right to object to processing (including for direct marketing).
- Right to data portability.
- Right to withdraw consent at any time (if processing is based on consent).
To exercise any of these rights, contact us at [email address]. We will respond within legally required timeframes.
7. Cookies and similar technologies
We use cookies and similar technologies to:
- Remember your preferences.
- Analyze usage of the site.
- Provide personalized content or advertising (if applicable).
You can control or disable cookies via your browser settings. Please see our Cookies Policy for detailed information.
8. Security
We take appropriate technical and organizational measures to protect your personal data against unauthorized or unlawful processing, accidental loss, destruction, or damage.
9. International transfers
If we transfer your personal data outside the European Economic Area (EEA), we ensure that the transfer is made in compliance with applicable laws, and that appropriate safeguards are in place (such as standard contractual clauses or adequacy decisions).
10. Changes to this policy
We may update this privacy policy from time to time. When we do, we will post the updated version on this website and change the “Last updated” date. It is your responsibility to review this policy periodically.
